Monthly Archives: September 2014

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Most popular blogging eBay auctions:

Professional Blogging for Dummies? by Susan J. Getgood

$4.04
End Date: Thursday May-10-2018 20:48:03 PDT
Buy It Now for only: $4.04
Buy It Now | Add to watch list

Blogging All-in-One for Dummies by Susan Gunelius
$4.00
End Date: Friday May-11-2018 3:00:29 PDT
Buy It Now for only: $4.00
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Blogging For Creatives by Robin Houghton
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Blogging has certainly come a long way! It has grown to become a highly effective technique being used by many as part of their online marketing efforts and franchise marketing strategy. It’s a great way to promote a business. Nowadays all types of businesses are creating blogs to stay connected with their target customers and spread awareness about their products or services. The main reason behind the growing importance of blogging in any franchise marketing strategy is its interactive nature. There are so many blogs out there, and so many different types, that users have tons of options for looking up information that interests them.

 

Blogs act as a link between a business and its customers. They are especially helpful with increasing traffic to a business’s web site. Here are some ways you can increase traffic to your site via a blog.

 

·         Write relevant content that matches the readers’ interest. It is essential to always keep in mind what information your target audience is looking for. The relevancy of blog posts with reader’s interest is important as it will attract them to read it. They might even refer it to others. Search engines favor blogs that have user-relevant content.

 

·         Make titles appealing. Having catchy titles to posts help in attracting both readers as well as search engines. Always write articles that can pull people to read the post, and include important keywords if possible as part of your franchise marketing strategy.

 

·         Use the right keywords. Undertake keyword research to find the most appropriate keywords and effectively place them in the posts. Highlight the keywords to attract the readers’ attention; this will help users find your blog in major search engines like Google, which can help increase your audience size.

 

·         Post regularly and often. It helps in retaining the interest of the visitors if you post often. Readers like to be welcomed with a new entry! To keep readers as well as search engines updated about new posts, make use of RSS Feeds. Some blog-hosting websites, like WordPress, feature the ability to stagger your posts so that your blog is consistently updated even when you are not there. Make the most of this feature!

 

·         Allow for easy commenting. Comments are the best way to get feedback and thus may provide some vital information on areas that a business needs to improve upon within their franchise marketing strategy. So, make sure that readers are able to comment on the posts easily.

As the one of the top franchise business consultants in the country, Upside Group understands every aspect of the franchise process. With our full service outsourcing option, you can leave the franchise business consulting to us while you can get back to your passion—running your business. It shouldn’t be your job to figure out which documents to sign and what papers to file when you’re trying to grow your business sustainably and still make a profit. That is the important part of any business.

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